Big rich town. It starts with bullets and ends with a king towering over a city. The universe of the show Power features the intersecting lives of fascinating, complex, driven characters. Ghost may be dead, but multiple spinoffs series are now in production, and STARZ asked us to create a logo that would capture the essence of the POWER brand.

This logo features icons of crime, money and glamour swirled together in a gleaming, dangerous mandala. Arrays of guns, bullets, drug bricks, diamond earrings, expensive champagne, scales of justice weighted down by cocaine, all flower in perpetual motion. This elegant and complex brand statement serves as a dramatic entry into the universe of POWER.