SPACE JAM: A NEW LEGACY – Trailer Graphics

Welcome to the Jam! Talk about legends – working on the trailer for a film that stars both the Looney Tunes and four time NBA champion LeBron James was a thrill for Team Deva. Our goal was to infuse the trailer graphics with futuristic and digital tones, while honoring the time-proven classic design of the Looney Tunes rings.

Both the main title and the internal cards contain playful nods to the heritage of the Looney Tunes brand, while reflecting the turbocharged color palette of this film. We also handled some FX duties, creating the handwriting on the whiteboard, and compositing the player cards into the holo-deck shot. Thanks to our friends at Warner Bros. for giving us the assist – we were happy to go to the rack and dunk it.