SENNA – Trailer Graphics

Beyond time. Ayrton Senna’s extraordinary life is the basis of this upcoming limited series from Netflix, which recounts Senna’s unlikely journey from racing Go Karts as a child, to becoming an Formula 1 champion revered as an icon throughout both his home country of Brazil, and the sporting world.

We collaborated with the Netflix Brazil marketing team to design a main title for the AV campaign that embodies the vivid urgency of a life that was constantly in motion. Featuring italicized slab sans serif type, multiple echoes of the title cascade past camera, with streaking rivulets of rain implying the surface of an F1 visor.