seven bucks productions – logo
We were honored to design a new production company logo for Dwayne Johnson’s Seven Bucks Productions, which debuted at the Venice Film Festival on the critically acclaimed The Smashing Machine. Dwayne’s creative direction for the logo was to create a visual mnemonic that was rooted in island heritage and could seamlessly adapt to any genre of film. We have been fortunate to have worked on four of DJs movies, and were very inspired to continue the collaboration by creating a refreshed logo worthy of one of cinema’s most iconic stars.
Inspired by the limitless power and universal human connection to the ocean, our designers crafted a motion logo that begins with a stream of Houdini generated particles that are, by unseen forces, drawn to assemble into the shape of the mask. The sound design, centered on the resonant call of a conch shell—its tone personally guided by Dwayne—layered with dynamic sonics of subsurface ocean waves. The result is a mesmerizing and powerful new Seven Bucks motion logo that perfectly sets the stage for the entertainment to follow.
