SPIDER-MAN: INTO THE SPIDER-VERSE
In our initial meeting with Phil Lord and the Sony Pictures Animation creative team on Spider-Verse, they told us they wanted a logo sequence that would transport the viewers into a comic-book world. The logo sequence was an integral part of the film, a surreal onramp to the wild ride that the viewer was about to be plunged into. We walked out beyond inspired, ready to break all the logo-sequence rules to craft an intensely memorable opening for this fantastic film, in a tremendous collaboration with the Spider-Verse film-makers.
“Within the first 30 seconds you know you’re watching something new. A sensational title sequence threatens to be the design equivalent of flashbang grenades, yet the art isn’t assaultive, only inventive, with hues that stretch the spectrum as far as the eye can see.”
-Joe Morgenstern, The Wall Street Journal