RINGS OF POWER – Out of Home Digital Billboard
THERE WAS LIGHT. Middle Earth took over the City complex in Riyadh with this massive 60+ screens out-of-home display for The Lord Of The Rings | Rings Of Power | Season One launch. Drawing inspiration from our award-winning Comic-Con Hall H introduction, blazing elven script cascades dramatically across the screens, conjuring the mystique and grandeur of the series.
We created bespoke versions of this execution for premium out-of-home screens in territories spanning the globe for our marketing clients at Amazon, including placements in England, Africa, Japan, the Middle East, and the US. These out-of-home installations helped to create worldwide awareness for the series launch and served as a spectacular portal into the world of the show.








