SPOOKY PICTURES PRODUCTION COMPANY LOGO
Silent scream. Producer Roy Lee asked us to create a motion logo for his new horror label, Spooky Pictures. Having created the logo for Roy’s company Vertigo Entertainment a few years back, it was awesome to collaborate again. Our creative team cooked up this unsettling concept, which imagines haunted spirits trapped behind the silver screen, trying to break free.
After a lot of experimenting with CG, character animation and cloth simulations, we decided to throw away the stylus, pick up the camera and do this the old fashioned way. After a day of shooting, we had some great footage, and the compositing began. The final piece features the hands of several Devans…and the face of one of our creative directors (we are sworn to secrecy!).