3 BODY PROBLEM – Custom Netflix Logo

The stars blinked. The Netflix original series 3 Body Problem is a fascinating drama that explores a series of mysterious events that bring humanity to an astounding realization about the nature of the universe, and our place in it as sentient beings. The series is a brain-bending binge watch from the creators of Game of Thrones.

Our friends at Netflix asked us to create a custom Netflix “N” logo that would appear in front of both marketing assets and the episodes themselves.  Based on the concept of celestial bodies bending light, this design dramatically foreshadows the themes of the series, while retaining the extraordinary brand equity of the Netflix logo.