WIRED – Motion Logo

Everything, everywhere, all at once. Seamless swirling from scene to scene at a frenetic pace, this logo for Wired is an explosion of ideas, a fever dream of the intersection at which humanity finds itself with technology. Our designers created a playground of shapes, the surveillance state, happy pills, cyborgs trapped in purple haze, surreal neon plants, and the deft hand of the artist.

Wired is a fantastically designed and curated publication, and the brand is synonymous with fascinating stories about the extremes of pop and tech culture. The Wired design aesthetic is fearless; it is never the same and yet instantly recognizable on the newstand. We commissioned composer Billy Mallery to create the score, which is a wildly inventive sonic companion piece to the animation.