ONE PIECE – Custom Netflix Logo

THE GRAND LINE.  Season Two of One Piece follows the piratical adventures of Monkey D. Luffy and his Straw Hat crew in the Grand Line. Full of wild visual hyperbole and an innocence of spirit, the series is inspired by the One Piece comic book and anime. The Netflix brand team asked us to create a custom Netflix logo that would capture both the scope of the show and the uniquely hyper-real playful energy that infuses the franchise.  Our designers proposed focusing the piece on Luffy’s iconic straw hat being blown in the wind…but with One Piece flair.

Working with the CG ship model from production VFX, our design team animated the straw hat flying from the top of the main mast soaring all the way across the deck of the Gone Merry, through the mast rigging, dramatically unfurling the iconic painted sail, then finally knocking loose a spar that drops to form the N of the logo.  With a matte painted sky, CG ocean simulation, CG ship complete with lemon trees and cannon on deck, ropes and rigging, cloth simulations for the sail and hat animation, every frame of this custom logo is a handcrafted world unto itself.